Want to reach new ears? Orlando’s ambient rock outfit Stockholm knows how: cook up a stellar cover of a current pop song (Katy Perry’s “Firework”), video it in HD, and go viral.

In the words of Music Think Tank’s, Alex Holz:

Cover songs (a.k.a. “remakes”) provide an easy path to building audiences.  Releasing one is similar to getting introduced to a new person by way of mutual friend (the song)rather than through a chance encounter (an original tune found on a Bandcamp / MySpace page).  A positive introduction is more likely when there is immediate common ground.”

If you think these dudes are as great as we do, check out their debut EP Hush Hush here and drop them a line on Facebook